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OPTImizer Second Chance Conversion Tool
Increase look-to-book rates of price-sensitive customers
Earn full commissions through OPTImizer bookings
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Statistics show that most visitors typically leave your site without making a purchase. WCT offers a way to help convert these lookers into bookers with the OPTImizer Second Chance Conversion Tool. This industry-exclusive conversion technology is available only to WCT partners using our hotel booking engine. Our goal is to increase your conversion rate and your profits.
OPTImizer empowers your company to respond to the potential challenge posed by meta search sites. Meta search sites shop multiple travel websites for rate information in order to appeal to those customers who are price-sensitive but not brand-loyal. Studies indicate that many of these potential customers search no less than three sites to compare prices before booking, and that 97% of visitors visit and then leave travel sites without making a reservation. World Choice Travel has created a solution to win these customers over and to give your travel website a better competitive edge.
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TURN LOOKERS INTO BOOKERS!
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With OPTImizer, WCT partners can offer customers who leave their sites without making a reservation a second chance to book -- by showing them attractive rates at alternate hotels. Here's how WCT's OPTImizer works:
- The customer comes to your website and browses hotels
- If they leave your site without making a purchase, a pop-up advertisement asks the customer to consider hotel rates from other sources
- Clicking on the pop-up directs the customer to the OPTImizer site
- The last hotel that the customer viewed on your website will be featured on the landing page, and the lowest rate available will be prominently highlighted
- Search-related data (destination, dates, number of travelers, last hotel viewed) is also carried over to the OPTImizer site to yield targeted results
- The customer books the hotel on the OPTImizer site
- Your affiliate identifier is also carried over, ensuring you full commission and sales credit for bookings
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KEEP EARNING REVENUE
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OPTImizer bookings result in higher commissions, as they can only be booked online -- and online bookings have a higher revenue share than telephone bookings. In addition, all bookings made from the OPTImizer Second Chance Conversion Tool earn full commissions at the same rate you would earn from bookings on your own site(s), and count towards your gross sales.
Customers who visit the OPTImizer site will receive a cookie, so you'll receive credit for those who return to book on the site. A reasonable service fee will be charged on all OPTImizer bookings and WCT will share this fee with you.
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