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About World Choice Travel (WCT)

Established in 1996, World Choice Travel, a division of Travelocity.com LP, operates the world's most respected travel affiliate program, providing online booking engines to thousands of privately-branded travel affiliate websites. Our network is comprised of highly successful travel-oriented websites operated by SEO firms, web marketing companies, convention and visitors bureaus (CVBs), online publishers, travel agencies, airlines, and numerous affinity groups in 42 countries. Many of our partners are former customers of our competitors. They have made WCT their home because of our reputation in the travel industry, our strong compensation program, outstanding technology and our commitment to help them build their brands instead of our own.

WCT's online booking technology integrates hotel reservations, car rentals, airline tickets, cruises, shows and attractions, and travel insurance. Our product mix also includes dynamic packaging such as CustomTrip and Last Minute Deals. Our award-winning hotel booking engine delivers real-time booking at over 75,000 hotels worldwide and offers over 50,000 specially negotiated discount rates through our Save Rate hotel program. Our Save Rate hotel rates (also known as merchant rates) are provided by our parent company, Travelocity.com, ensuring WCT partners a wide array of competitively priced discount rates worldwide.

By becoming a partner with World Choice Travel, you will become a member of a highly successful and experienced affiliate program operated by a solid, growing company. Our mission is to continue to grow and strengthen our travel market position by:

  • Offering unique and expanded travel products designed to help our partners prosper
  • Continuing our investment in superior technology
  • Optimizing supplier relationships to ensure competitive pricing
  • Providing outstanding customer service and satisfaction
Unlike other online travel companies, World Choice Travel does not compete with its own partners. Our own success is built solely upon the success of our partners. We are strictly committed to building your brand... not ours!

Due to the success of our global affiliate program, WCT was acquired by Travelocity.com LP, a Sabre HoldingsTM company, in November 2003. In addition to WCT's powerful suite of travel products, WCT partners are able to harness many of the resources and product lines of Travelocity.com and Sabre Holdings to market their own reservation services to the world.

About Travelocity

Travelocity, a Sabre HoldingsTM company, pioneered the online travel space and continues to be the most popular travel service on the Web, giving consumers access to hundreds of airlines, thousands of hotels and cruise, last-minute and vacations packages, and best-in-class car rental companies, all backed by 1,000 customer service representatives staffed to provide 24-hour assistance. With 44 million members, Travelocity is the sixth largest travel agency in the United States. It has been recognized worldwide for its leadership in the online travel space and it operates websites in several languages across four continents.

To preview Travelocity's products and services, please click on the links featured below.


If your company does not meet the guidelines for a private-branded partnership with World Choice Travel, we highly recommend the branded affiliate program of our parent company, Travelocity.

The Travelocity program lets you affiliate your website with the best brand in online travel - Travelocity. When you become a Travelocity Affiliate, you have the opportunity to earn a commission every time you refer one of your customers to Travelocity. With just a few clicks of the mouse, you can sell travel in no time. No programming is necessary, and there are no startup fees involved.

For more details about the Travelocity affiliate program or to become one of their affiliates, please click here.



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